Did You Know?

Loyalty checking lets members earn money and get refunds for activity.

Your credit union can better serve members while saving money and supporting green initiatives with CUBUS Solutions products

Alerts can automatically give members any account status or threshold indicator

Reminders can be a powerful marketing tool at practically no cost per impression.

You can extend your geographic reach without adding costs with Deposits.

You can eliminate ATM surcharge and enhance member convenience with Deposits.

You can get more use of your online banking with Points.

Credit union members can deposit checks online anytime with Deposits.

You can drive paperless adoption and increase convenience with Statements.

You can effectively cross-sell without the cost of postage and paper with Reminders.

You can reward members for using everyday services with CUPoints.

Credit unions can de-manualize the deferred payment process with Skip-a-Pay


Attract New Members, Cut Costs and Fuel Income

The CUBUS Loyalty solution is a custom-created checking account which offers award incentives to members for using their account. The flexibility of the product allows credit unions to self-tailor depending on revenue goals and incentive-based marketing activity. CUBUS best practices have shown that when structured accordingly, the program can attract Gen-X and Gen-Y members, who appreciate the online banking services and rewards for their use. It can increase the use of other services which fuel income and reduce operational costs by motivating members to use online banking services.

  • Increase interchange income with the addition and adoption of new services
  • Appeal to new and younger members with progressive service
  • Increase competitiveness
Case Study
Download Case Study FAA Credit Union Increase in members, accounts and interchange charges Download Case Study United Federal Union Interest Plus Checking account draws 3,200 new members in just one year.

Features & Benefits

Members earn rewards by:

  • Opening a rewards checking account
  • Using their debit card
  • Using online services, such as e-Statements, bill pay, direct deposit
  • Other credit union services.

Rewards offered to members upon qualification

  • Premium interest rates on checking account balance
  • ATM fee refunds
  • Gas credits
  • iTunes credits
  • Debit card cash back

Powerful rewards program

  • Pre-qualify members based on delinquency, overdrawn status
  • Set minimum and maximum levels for qualification
  • Set period to disburse (monthly, annually)
  • Offer multiple rewards on the same checking account
  • Extensive analytics to measure the success of the rewards program
  • Send rewards status notifications to members by e-mail
  • Offer online view of rewards

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